The Tropical Super Tea

The Hibiscus plant (Hibiscus sabdariffa) is thought to originate from the areas surrounding central Africa. It is also widely cultivated throughout many tropical and subtropical regions, particularly Mexico, India, Thailand and China.

Hibiscus is recognised for its large, colourful flowers that are often used as decorative pieces in gardens and homes. Aside from their natural beauty, the plants also present a wide range of health benefits. When the petals of the hibiscus flower begin to detach from the main plant, underneath they reveal flower bud like structures known as calyces. These deep red buds are subsequently used to produce hibiscus tea and hibiscus extract. Whilst the tea is popular with health conscious consumers, the extract is more versatile. It can be used in a number of different food and beverage applications, still maintaining its health promoting properties.

The hibiscus plant has long been used in traditional African medicine systems, as well as in Indian Ayurveda, and traditional Chinese medicine. The flowers and leaves are thought to help combat a wide range of ailments, including high blood pressure, constipation, diabetes, liver problems and hair loss.

Extracting the Best Bits

Superfood Ingredients’ Hibiscus Dry Extract is cultivated and produced in Brazil. The deep red calyces of the hibiscus sabdariffa flowers are extracted in a hydroalcoholic solution and then processed into a versatile spray dried powder that is soluble in water, making it ideal for use in beverage applications. The powder is traditionally added to hot or cold water to make a simple, slightly tart tasting tea, but it is also increasingly used as a functional ingredient in many applications, from sorbets to confectionary. It can also be used as a colouring and flavouring agent in jams, relishes, sauces and baked goods. In addition, hibiscus extract has been applied as a colorant and antioxidant in skin and hair care applications.

The benefits of


Hibiscus extract is becoming increasingly popular in the health and nutrition world, as more and more evidence for its potential benefits begins to surface.

Metabolic Syndrome

Hibiscus extract is rich in antioxidant and anti-inflammatory polyphenols, which may help to prevent and improve symptoms of metabolic syndrome. Metabolic syndrome is the medical term for a combination of diabetes, obesity and high blood pressure, which in turn increases the risk of developing heart disease and stroke.

Diabetes: Some studies have indicated that hibiscus extract may lead to improvements in glucose, cholesterol and triglyceride levels. It is thought that regular use of the extract could lead to improvements in insulin resistance in people who already suffer from metabolic syndrome. Research has also shown that hibiscus can help to lower serum free fatty acid levels, elevated levels of which are linked to uncontrolled diabetes.

Obesity: Hibiscus extract may also help to support a healthy weight. A recent study found that it can have a positive impact on metabolism, preventing obesity and inhibiting fat build-up in the liver. Other research has shown that the extract can be successful in helping to reduce overall body weight, body mass index, body fat percentage, and waist-to-hip ratio.

High Blood Pressure: A number of studies have suggested that regularly consuming hibiscus tea or a hibiscus extract can help to lower both systolic and diastolic blood pressure in those who suffer from hypertension. Although results are promising, more research is needed in this area before definite recommendations can be made.

Antioxidant Activity

Numerous studies have shown that hibiscus tea has one of the highest antioxidant values. These antioxidants can help to minimise cell damage from free radicals, which may help to slow down the natural ageing process and reduce the risk of developing a number of age related diseases.

Hibiscus and Anthocyanins

The Hibiscus flower contains anthocyanins, a sub class of flavonoids that give the petals their deep red colour. Anthocyanins are believed to defend against cancer causing free radicals. In laboratory studies, hibiscus tea appears to hinder the growth of human cancer cells whilst in a petri dish. However, further research is needed in order to confirm these claims in a real world environment. 

A Digestive Aid

Hibiscus extract is thought to promote a healthy digestive system. It has anti-bacterial properties, which may help to maintain a favourable gut flora. Hibiscus can also act as a mild laxative, which may help with symptoms of constipation and indigestion. One study also found that the extract demonstrates anti-urolithiatic activity, meaning that it can help reduce the formation of kidney stones.

Protecting Your Skin

Hibiscus is often used in cosmetic skin care. The extract is thought to work as an anti-solar agent, by absorbing skin-damaging ultraviolet radiation from the sun. The antioxidants found in the extract may also help to slow down the ageing process, helping to maintain youthful looking skin.


Our wholesale Hibiscus Dry Extract is available in bulk format which we ship by the pallet directly from Brazil to all parts of the globe.

Please feel free to contact us at for more information.

Please contact us if you are interested in wholesale bulk supply of our Hibiscus Dry Extract.

If your business is located in Australia or New Zealand please contact us at

If your business in located in South Korea, Taiwan, Hong Kong, Singapore or Japan or any other Asian country please contact us at

If your business in located in the USA or Canada please contact us at

If your business in located in UK, Scandinavia, France, Germany, Italy or any other European country please contact us at



Hibiscus is perhaps most commonly known for its use as a decorative flower, with its characteristic dark red petals and mild fragrance. In addition, the tropical plant is celebrated for its medicinal properties, and has recently seen an increase in demand worldwide. A potent extract derived from the flower can be used to make a tart tasting tea, which has good antioxidant properties, and may play a role maintaining good health.


HIBISCUS EXTRACT high antioxidant

Hibiscus Extract